You probably found me here because you’re looking for a creative copywriter. Or, maybe, you're looking for somebody who understands lifestyle brands from the inside out and who can work as a remote extension of your marketing team. Whatever brought you here, I'm glad we met!
I'm Zoe, a British-born brand consultant, content developer, and freelance copywriter based in Encinitas, California. Over the past 15 years I have been deeply immersed in branding and writing. From my early days working for Burton Snowboards, to my time as Snowboard Editor for HUCK Magazine to the years helping manage my husband's career as a professional snowboarder, I understand lifestyle brands intimately. Any gaps I may have had left in branding, content creation, and establishing market presence were filled when I helped co-found the brand Mizu with my husband.
Today, I help brands from all industries identify their “story”, strategize the best way to tell that story with an authentic and human approach, and put it into words through all forms of content, from website copy, blog posts and social media, to advertising and video.
I also recently helped write The Gen Z Frequency — a book that helps marketers connect with Gen Z in a meaningful way.